On the morning of February 20th, 2024, the Yuyao News reporter visited Ningbo Bangshou Electric Co., Ltd. (hereinafter referred to as Bangshou), and the bustling production atmosphere was palpable: the assembly lines are running at full capacity, with workers coordinating seamlessly and working in an orderly manner. Products gradually take shape as they pass through the hands of the workers.
Bangshou is a comprehensive personal care small home appliance manufacturing enterprise that integrates research and development, production, and sales. The main products include electric shavers, electric hair clippers, women's eyebrow trimming and shaving devices, and nail polishers. At the beginning of the post-holiday resumption of work, the company has quickly entered a state of busy production to meet the demand of orders.
On the production line, an intelligent portable electric shaver caught the reporter's attention. Its shape resembles that of a Bluetooth earphone case, measuring only half the size of an adult's palm. Despite its compact size, it is "fully equipped" with over 80 components and undergoes more than 60 processes. Kevin Shao, Vice General Manager of Bangshou, introduced that this product is positioned as the "second shaver" for men, which is suitable for use in cars or offices. The product has Bluetooth functionality, allowing users to check the battery level or perform operations through the mobile app after connection. This product uses the common type-C interface for charging, and a quick charge of 1.5 hours can provide one-month use.
It is reported that this product was developed by a research and development design team of over 20 people assembled by Bangshou, taking more than three months to complete. Since its production in December 2023, it has sold over 100,000 units online, entered many live broadcast rooms of anchors, and achieved hot sales on multiple e-commerce platforms. It has received enthusiastic market response and serves as a "tonic" for the company's business growth this year. This year, the electric shaver will also start offline sales, with an expected annual output of over 1 million units.
Once launched, this product has been consistently popular. Its success is not accidental but the result of Bangshou's continuous increase in innovation investment. In recent years, the company has insisted on allocating 4% to 6% of its annual sales revenue for the purchase of new equipment, new materials, and the development of new technologies and products. In 2023, more than 30 new products were developed, and nearly 20 of them have successfully entered mass production.
During the innovation process, Bangshou adheres to a user-oriented approach. "Today, portable and compact features are becoming increasingly important for domestic shavers and hair clippers, but they are not suitable for the international market. Many Europeans and Americans have beards, so there is more demand for traditional trimmers," Kevin Shao explained. The company pays attention to the differentiated needs of users in different regions at home and abroad, conducts innovative production in a targeted manner based on different channels, scales, and levels, and differentiates markets and customer groups in multiple dimensions.
Nowadays, the sales map of Bangshou is expanding. Products are exported to more than 30 countries and regions, including Europe, America, Southeast Asia, the Middle East, and Africa. At the same time, Bangshou continues to deepen its presence in the domestic market, and the proportion of domestic sales is constantly rising. It has already formed strategic partnerships with first-class domestic brands. In January of this year, the company's sales increased by 10% year-on-year, and follow-up orders are scheduled until the end of April.
Kevin Shao stated that in the new year, Bangshou will continue to strive to integrate into the domestic and international dual-cycle market, seek more development opportunities, and strive to become the navigator of personal care industry.

